HEINEKEN Ecuador feels very strongly about protecting the personal data that it is entrusted with. We strive to handle personal data with care according to our internal standards and applicable local law, to be transparent on how we use personal data and how individuals can exercise their data privacy rights.

How we handle personal data with care

Data privacy laws are emerging across the globe. To establish a level playing field for data privacy within all HEINEKEN companies across the globe, we follow our 6 HEINEKEN privacy principles as well as our internal standard for managing data privacy compliance within our organizations; the HEINEKEN Privacy Procedures. 

The 6 HEINEKEN Privacy Principles

Everyone at HEINEKEN must adhere to 'The 6 HEINEKEN Privacy Principles' and make them part of their daily business practices. They are the following principles:

  • Principle 1: Use Limitation
    Define clear business purposes before you start collecting personal data. Limit the use of personal data to what is needed to achieve your business purposes.
  • Principle 2: Data Minimization
    Only use the personal data that is necessary for the business purpose and restrict access to ‘need-to-know’. Delete the personal data when no longer needed. Keep the personal data up to date and correct.
  • Principle 3: Sensitive Data
    Be extra careful when using sensitive data such as health, religion, social security numbers. Ask your Privacy Officer for advice if you wish to use sensitive data.
  • Principle 4: Transparency & Rights of Individuals
    Communicate about what you do with personal data by using privacy notices and other statements. Facilitate individuals exercising their rights in respect of their personal data (e.g. to correct or have the data deleted).
  • Principle 5: Security
    Have appropriate organizational and technical security measures in place to protect the personal data from unauthorized and unwanted access or use. Staff accessing the data must be bound by confidentiality obligations.
  • Principle 6: Third Party Access
    Ensure required safeguards are in place when allowing third parties to access the personal data. Additional measures may be needed for international data transfers.

The HEINEKEN Privacy Procedures

As a highly decentralized company, operating in many different countries, with various levels of personal data protection embedded in local law, the HEINEKEN Privacy Procedures for Employee Data and the HEINEKEN Privacy Procedures for Consumer, Supplier and Business Partner Data provide an internal framework for managing data privacy protection within our global group of companies. The Procedures shall be made available free of charge upon request via the data privacy request form (see below under ‘Your privacy rights’).

Global Privacy Officer network

The Global Privacy Office supervises compliance with the Principles and Procedures and coordinates the global network of HEINEKEN Privacy Officers. For each company that HEINEKEN is a majority shareholder, the Privacy Procedures apply. The local Privacy Officers implement the framework for data protection management and support and assess overall data protection management compliance within their respective HEINEKEN company. HEINEKEN Privacy Officers are not Data Protection Officers in respect of the EU General Data Protection Regulation.

Privacy Notices

HEINEKEN Ecuador will inform the relevant individuals about the processing of personal data in a transparent manner. Depending on how and where the personal data is collected, information will be presented via the appropriate means, for instance in the form of a Privacy Notice.

Your privacy rights

Every individual whose personal data we process has the right to request an overview of their personal data. When your personal data are incorrect, incomplete or not processed in compliance with applicable law or internal guidelines, you have the right to request rectification or deletion or to revoke your consent for or object to the processing of your personal data.

To make a privacy request, please contact us via e-mail at [email protected] or through our contact us page.